About
Shivika Chawla is a social and brand strategist specialising in luxury fashion, couture and hospitality. She has led social and brand communications for Roop's Couture London, Harley-Davidson India, Trek Bikes India, Ridhi Mehra, Pankaj & Nidhi, and the MRS Group's heritage hotels including Suryagarh Jaisalmer.
Point of view
Heritage brands lose the most when they are translated for digital audiences carelessly. The work is to carry the craft into the feed without cheapening it — proof of the hand behind the garment, not noise around it.
Credentials
- Seven years in social and brand strategy for luxury fashion, couture and hospitality.
- Led campaigns for Roop’s Couture London, Harley-Davidson India, Trek Bikes India, Ridhi Mehra, Pankaj & Nidhi, and the MRS Group’s heritage hotels.
- IDMA 2020 Silver, Harley-Davidson India.
Working with luxury brands across the UK, Europe, the Gulf and India.
Questions
- What does a social and brand strategist do for a luxury brand?
- Sets the strategic direction for how a brand shows up in social and digital spaces — positioning, content direction and community strategy — so growth doesn’t come at the cost of the brand’s register.
- Which markets does Shivika Chawla work in?
- Working with luxury brands across the UK, Europe, the Gulf and India.
- What kind of brands has she worked with?
- Luxury fashion, couture and hospitality brands, including Roop’s Couture London, Harley-Davidson India, Trek Bikes India, Ridhi Mehra, Pankaj & Nidhi, and the MRS Group’s heritage hotels including Suryagarh Jaisalmer.