Social and brand strategy for luxury fashion, couture and hospitality.

Seven years. UK · Gulf · India.

View work Download CV

16x

ROAS

Meta + Google · Roop's Couture · 2024
10M+

Earned impressions

LiveWire launch · Harley-Davidson India · 2019—2020
39.7K

Community

Instagram · Roop's Couture London · 2023—present
Silver

IDMA 2020

Indian Digital Media Awards · Harley-Davidson India

Selected work

Roop’s Couture campaign panel

Roop's Couture
Social lead
2023—present
London

Couture, translated for a London audience.

Harley-Davidson LiveWire launch panel

Harley-Davidson
Social & community
2019—2020
India

A launch that earned its reach.

MRS Group heritage hotels panel

MRS Group
Brand & social
2018—2019
India

Heritage hospitality, told without the sepia.

Ridhi Mehra campaign panel

Ridhi Mehra
Social strategy
2019
India

Couture at the pace of the feed.

Pankaj & Nidhi campaign panel

Pankaj & Nidhi
Social strategy
2018
India

Craft, shown close.

Plaay campaign panel

Plaay
Brand & social
2021—2022
Dubai

Delivered remotely, into a Gulf market.

Available for senior social and brand roles, and for selected consulting engagements.

Start a conversation