Shivika Chawla
  • Roop's Couture
  • Social lead
  • 2023—present
  • London

Roop's Couture

Roop's Couture campaign panel

The brief

Roop's Couture needed a social presence that read as couture rather than boutique — without inflating claims about scale it did not have.

The insight

The audience wasn't asking for more content. It was asking for evidence of the hand behind the garment.

The work

  • Roop's Couture campaign detail

    Placeholder — replace with real campaign visuals (SPEC.md §12).

  • Roop's Couture campaign detail

    Placeholder — replace with real campaign visuals (SPEC.md §12).

  • Roop's Couture campaign detail

    Placeholder — replace with real campaign visuals (SPEC.md §12).

The result

  • 16x ROAS

    Meta + Google · Roop's Couture · 2024

  • 39.7K community

    Instagram · Roop's Couture London · 2023—present

What I owned

  • Social strategy
  • Content direction
  • Community management
  • Paid social