- Harley-Davidson
- Social & community
- 2019—2020
- India
Harley-Davidson
The brief
The LiveWire launch needed to land as culture in a market where Harley- Davidson's identity had been built on a different kind of engine entirely.
The insight
A flagship electric launch needed community proof before press coverage could matter, so community came first.
The work
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Placeholder — replace with real campaign visuals (SPEC.md §12).
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Placeholder — replace with real campaign visuals (SPEC.md §12).
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Placeholder — replace with real campaign visuals (SPEC.md §12).
The result
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10M+ earned impressions
LiveWire launch · Harley-Davidson India · 2019—2020
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IDMA 2020 Silver
Indian Digital Media Awards · Harley-Davidson India
What I owned
- Launch strategy
- Community management
- Content direction
- Paid social